Luka Modrić has officially been announced as a new investor in Swansea City this morning. While there were signs that something was happening behind the scenes, this development came as a surprise. We’ve also obtained some exclusive insights into the deal.

It has now been revealed that Luka Modrić has been in talks with Swansea City since last year. These discussions were primarily led by majority owners Brett Cravatt and Jason Cohen, who are known for their unwavering dedication to the club’s success, particularly on the commercial front. Although Modrić has joined as a minority shareholder, sources indicate his involvement and interest in the club will be significant. Interestingly, even some staff within the club were unaware of this development until today.

 

The reasoning behind the move will become clear to many Swansea fans soon. A major focus over the next year will be on increasing commercial revenue and growing the club’s global visibility—areas that briefly struggled last year. Cravatt and Cohen have taken personal responsibility to drive this mission forward. According to reports, this announcement is just the beginning, with more exciting updates for fans expected soon. Much of this progress is credited to their efforts, rather than outgoing chairman Andrew Coleman.

 

In addition to this football venture, Modrić is also a key investor in Zeppelin Craft Brewery, based near Zagreb in Croatia. This year, he’s made a noticeable shift toward expanding his business interests, with his Swansea City investment being the latest example. While questions and speculation are expected, reliable sources confirm Modrić will not be involved in coaching or managerial decisions. He still holds a Real Madrid contract until June, extended last summer.

 

Will Luka attend any Swansea games this season?

Not immediately, due to his ongoing commitments with Real Madrid.

 

What influence is expected from his involvement?

Modrić brings significant international recognition. Cravatt and Cohen believe his brand can enhance the club’s commercial appeal and have already demonstrated their ability to deliver results after months of planning. Merchandise sales and global interest are expected to rise as a result of this partnership.

 

Could Luka become a manager or player for Swansea in the future?

There are currently no plans linking him to a coaching or playing role. Alan Sheehan’s coaching position is unrelated, and the head coach candidates were already under consideration months before Modrić’s involvement. However, Modrić will be a free agent this summer, so nothing is completely ruled out.

 

As for the financial structure of the deal and how it affects current shareholders, those details haven’t been disclosed. Still, the agreement is being hailed as a smart move—bringing not just investment, but also valuable global exposure and commercial momentum to the club. Congratulations are in order for Cravatt and Cohen for securing this promising partnership.