One of the world’s biggest companies wants to replace Visit Rwanda as Arsenal sleeve sponsor
One of the world’s biggest companies wants to replace Visit Rwanda as Arsenal sleeve sponsor
One of the most powerful companies on Earth—the kind whose brand you see everywhere—steps in to replace Visit Rwanda on the sleeve of Arsenal’s iconic shirt. That’s the latest rumour doing the rounds in football and corporate boardrooms alike.
For years, Visit Rwanda has been emblazoned on Arsenal’s sleeve, forging a partnership between tourism, football, and national image-building. But now, whispers suggest the arrangement is under threat. A new corporate titan—possibly operating in global tech, finance, or consumer goods—is said to be lining up to outbid or otherwise succeed Visit Rwanda, shifting not just who wins exposure but what values are under the spotlight.
This is more than a change of logo. It could signal a new era for Arsenal: different messaging, different alignments, and different financial power. Fans will wonder: Will the values of this new sponsor match those of the club? Will there be backlash? And how much money could be on the table?
